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    Privacy policy

    Last updated: September 16, 2026

    This policy explains what data FutureFlows collects, how we use and store it, and how to contact us about privacy.

    Who we are

    FutureFlows is a trading name of Flows BV, the controller for the personal data described in this policy. Registered office: Hommelheide 24, 3511 Hasselt, Belgium. Enterprise number: 1041.959.845. VAT: BE 1041.959.845. RPR Antwerpen, afdeling Hasselt. You can contact us at contact@futureflows.net.

    Information we collect

    We may collect the following categories of information:

    • Contact information you send to us, such as your name, email address, and message content.
    • Technical information processed by our hosting and form providers, such as IP address, browser information, and request logs.
    • Website usage and advertising measurement data only when you consent to the relevant category.
    • Your privacy preferences, stored locally as a version number, analytics choice, marketing choice, and update time.
    • Google Ads account, campaign, reporting, keyword planning, and related advertising data where access is explicitly authorized for internal workflow use.

    How we use information

    We use information to:

    • Operate and improve the FutureFlows website and internal workflows.
    • Respond to inquiries and support requests.
    • Measure website performance and advertising effectiveness.
    • Perform internal Google Ads keyword research, reporting, campaign planning, and human-reviewed draft exports.
    • Maintain security, auditability, and compliance with platform requirements.

    Storage and security

    Access credentials are stored in local environment variables or secure service settings controlled by FutureFlows. Local workflow outputs may be stored on operator machines and project folders.

    We apply reasonable technical and organizational safeguards to reduce unauthorized access, loss, or misuse.

    Sharing of information

    We may share data with trusted service providers only when needed to operate our website, analytics, advertising, hosting, communication, or internal workflow systems. These may include hosting providers, Google services, analytics or advertising platforms, and email providers.

    We do not sell personal information.

    Cookies and measurement

    FutureFlows uses a first-party preference record called futureflows_consent_v1 to remember your choices. It contains no name, email address, phone number, message, or form content.

    Analytics is denied by default. If you allow analytics, Google Tag Manager may load approved analytics tags and receive page paths, form-start signals, and successful lead events. Form fields and message contents are never included in those analytics events.

    Marketing is denied by default. If you allow marketing, Google Tag Manager may load approved Meta and other marketing tags for advertising measurement. Meta and Google measurement scripts are not loaded before the relevant consent choice.

    YouTube and Google Calendar are click-to-load. No player, thumbnail, or calendar request is sent to those services until you choose to open that specific embed. Once opened, the provider may process technical information. Interactions inside the cross-origin calendar iframe cannot be observed by FutureFlows analytics.

    Retention

    We keep information only as long as needed for the purposes described in this policy, legal obligations, security, auditability, or legitimate business operations.

    Your choices

    You can reopen the privacy settings through Cookie preferences in the footer. Saving new choices updates the stored preference. If measurement scripts were already loaded, withdrawing analytics or marketing consent reloads the page after recording the denied choice so those scripts are unloaded.

    Depending on your location, you may have rights to request access, correction, deletion, restriction, or portability of personal data. To make a privacy request, contact contact@futureflows.net.

    Changes to this policy

    We may update this Privacy Policy when our website, workflows, or legal requirements change. The latest version will be available on this page.